Bob LaMonte

Bob LaMonte is the President of PSR, having founded the company in 1979. Bob is one of the only sports representatives to have been a player, teacher, coach, agent, and author. Bob has mastered the art of negotiation, and is a true confidante. He has negotiated over $3 Billion in professional sports contracts during his career, and fully serves the needs of our clients.

Bob gained experience with athletic pressure as a football player at the University of Santa Clara, where he earned a Bachelor of Arts in History. Upon graduation, he taught at San Jose State University and earned a Master’s Degree in United States Diplomatic History/Labor History. After earning his Master’s Degree, he taught U.S. History and coached varsity football at Oak Grove High School in San Jose, CA.

Bob’s foray into the business of football occurred when he represented Rich Campbell, a former student, as a first-round pick in the 1981 NFL Draft. Thereafter, Mike Holmgren sought Bob’s advice regarding career options. Bob went on to represent Coach Holmgren in the NFL as Head Coach Green Bay Packers and Seattle Seahawks, and as President of the Cleveland Browns.

Bob chose to become involved in sports management when he witnessed athletes and coaches being inundated with dubious offers and empty promises, many of whom were overworked and underpaid. Bob realized he could make a difference for individuals who wanted results, thus PSR has delivered the desired outcomes to our clients for decades.

Lynn LaMonte

Lynn LaMonte is the Vice President of PSR. She co-founded PSR in 1979 with Bob LaMonte, while pursuing post-graduate work at San Jose State University and raising their four children.  She possesses tremendous experience and versatility in assisting our clients and their families to navigate the ever-changing landscape of the sports world.

Lynn makes certain that the lifestyle desired by each of our client’s run smoothly and efficiently. She is extremely conscious of client relations, and constantly strives to make certain that all of our clients feel that they are a member of the PSR family!

Lynn administers the full management services provided by PSR, and works closely with our external team of attorneys, accountants, financial advisors, insurers, realtors, and lenders. A trademark of the PSR management services are the “Four Legs of the Investment Table,”® which is a prominent attribute of our Annual Management Report.

Lynn also manages media, broadcasting, marketing, endorsement, licensing, and speaking opportunities for PSR’s clients.

Jill Taddeo

Jill Taddeo is the Business Manager Associate of PSR. She has worked with the company full-time since 2012 and is responsible for all business operations at PSR. Jill’s duties include corporate monetary management, client invoicing and production of all client and corporate financial statements. She also serves a direct role in compilation of all phases of the Annual Management Reports that are presented to our managed clients. Jill possesses over 20 years of experience in industry management and over 13 years of business ownership. She provides invaluable service to PSR and enables us to operate at our highest level of effectiveness. Jill has an Associate of Arts degree in Accounting from the California State University, Hayward.

Holly Schelling

Holly Schelling is the Marketing / Administrative Director of PSR.  She joined the PSR team in 2013 and is responsible for the organization and administration of the PSR office. Holly’s duties also include organizing and analyzing data, managing phone system and handling an array of client relation matters. She serves a direct role in compilation of all phases of our client Annual Management Reports as well as organizing all managed client tax information on behalf of our outside accounting firm. Holly has an extensive background in bookkeeping and clerical duties, having worked for several 501 (c) (3) organizations for more than 22 years. She has experience working with accounts payable, accounts receivable, payroll, annual budgets and year-end donation statements. Holly has an Associate of Arts degree in Accounting from the College of the Sequoias in Visalia, CA.

1220 Plumas St., Reno, Nevada 89509

Main: 775.828.1864

Fax: 775.828.1865

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