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“Winning the NFL Way: Leadership Lessons From Football’s Top Head Coaches” By Bob LaMonte with Robert L. Shook (July, 2004)

Being an NFL coach is the ultimate high-pressure job. Every Sunday a coach makes split-second decisions that will not only decide the fate of the game, but also his team’s season and, ultimately, his own job.

Meet Mike Holmgren, Jon Gruden, John Fox, Andy Reid, and Mike Sherman – top NFL head coaches whose careers rest on their ability to lead men to win in the fiercely competitive world of professional football. In this extraordinary collaboration with their agent, Bob LaMonte, each of these five coaches shares his leadership principles. LaMonte takes you behind the scenes, where you’ll be a fly on the wall as these men reveal how to win beyond the X’s and O’s. You will see how these successful leaders communicate with different personalities, develop vision, build trust in their people, and win loyalty, as well as overcome adversity and adapt to change.

Through their colorful and motivational anecdotes, you’ll gain unprecedented insights into the minds of some of the best coaches today and valuable lessons on what it means to be a leader and a champion.

“[Winning the NFL Way] provides some valuable life lessons but also provides some candid glimpses into some of pro football’s most powerful men.” –The Sporting News

“…stories about how the coaches got their jobs show that incredibly hard work does pay off.” –New York Times

“A solid job of illustrating how these five men are meeting LaMonte’s two-step plan for success.” –Orlando Sentinel

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Articles and Appearance

CBS Sports LaCanfora 8.14.20 NFL insider note:  The lengthy-extension phenomenon for young coaches, tight ends finally get paid and more

he NFL’s Kingmaker: How a highschool teacher became the powerbroker for top coaches

The Influence, Behind-the-Scenes Figures in the NFL Head Coaching Carousel

The 20 Highest-Paid Coaches in American Sports 2019

Agent Bob LaMonte: ‘The Godfather’ for Gruden, McVay, other coaches Sports Business Journal, 2-5-2018

The double agent: Meet the power broker behind Jon Gruden’s $100M deal with Raiders San Francisco Examiner, 1-5-2018

Leaders & Legends 5th Annual Fundraiser, 11-18-2016 through 11-21-2016

Top 30 Most Influential People in NFL The List, 9-16-2016

The NFL’s 100 most important people USA Today, 6-27-2016

LaMonte is Agent to the NFL Coaching Stars Minneapolis StarTribune, 1-12-2014

Coaching in NFL and College is the Same, Only WAY Different Los Angeles Times, 12-10-2013

At N.Y.U., Assessing Problems in College Athletics New York Times, 11-15-2012

Wanted: Pro Sports Coach. No Experience Necessary. Los Angeles Times, 06-16-2011

Agent’s Own Combine Produces Head Coaches, GMs NFL.com, 02-24-2011

In NFL Power Circles, LaMonte is Representing The Boston Globe, 01-09-2011

NFL Power 40+ Spheres of Influence Sports Illustrated (p. 44), 10-18-2010

Reno’s Bob LaMonte Among NFL’s Most Powerful Reno Gazette – Journal, 02-05-2010

Lessons in Diplomacy Santa Clara Magazine, Winter 2009

DMN: Man of the Year is Bob LaMonte. The National Football Post, 12-31-2009

Out From the Shadows ESPN The Magazine (p. 74), 9-27-2007

The Avocado and the Onion Cal Ramsey Distinguished Lecture Series at NYU, 10-01-2007

The Matchmaker Sports Illustrated, 05-03-2004

SCU Grad is One of Most Powerful Agents in Coaching San Jose Mercury News, 07-08-2002

 

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